Structured Data (Schema Markup)

Definition

Structured data, commonly implemented as schema markup, is standardized code added to a website that explicitly labels content — such as services, FAQs, or credentials — so search engines and AI systems can accurately interpret and categorize the information. For accounting firms, proper schema markup can signal to AI retrieval systems that the firm specializes in specific tax areas like S-corporation returns or multistate compliance. It is a foundational technical element of both traditional SEO and answer engine optimization strategies.